There has been an enormous shift in consumer tastes – a new culture developed that values authentic small scale handcrafted jewels.

Park Lane Jewels ‘Silver’ jewellery range is an extension of our Wholesale Diamond and Diamond Jewellery business, which has been our specialised focus for many years.

Our mission of offering clients top quality service, craftmanship and custom-made bespoke jewels at value for money prices, stay exactly the same.

We decided to extend our Jewellery range, by introducing a uniquely South African handcrafted Silver and Multi-metal range, which incorporates some of Africa’s own ethically sourced and mined materials, gemstones and organic elements found in nature.

The Silver range includes finished jewellery available at our online shop, as well as the option of remodelling existing jewellery, or custom making new jewellery – no matter what the occasion, event, milestone or celebration might be.

The advantage of Silver is that it combines beautifully with most other metals, allowing us to really have fun creating new jewellery. We endeavour to keep our designs unique, by only crafting limited quantities.

We also embrace the slow fashion movement, making fewer at a time and in most cases only on order, to avoid wastage and unsustainable practices.

A lot of time and experimentation (including some trial & errors), goes into developing new concepts, but engaging with our clients, learning and improving from their feedback, as well as relishing in their compliments, really is what makes this whole process so exciting and rewarding.